Keywords in SEO play get more info a pivotal role in raising your online visibility. So what exactly is an keyword in SEO? Let's break it down.

In online advertising, a keyword is a word or phrase that users enter into search engines when they are seeking a specific service, product or information. SEO heavily is based on the use of these keywords in ranking websites.

The magic behind SEO keywords lies in their ability to link what users are searching for to the content that your website is providing. Wisely using these keywords will help draw the right audience and increase the likelihood of conversions.

Having established the concept of an SEO keyword, let's look at how to use keywords efficiently. Enhancing the use of keywords requires a balance. You'll want to include relevant keywords to appeal to search algorithms but without stuffing your content with them.

One way is placing the keyword in your content’s headline. This not only helps in ranking, but also makes your content more relevant to the searcher's query. Also, consider using keywords in the metadata and headings of your website, as these are points where search engines tend to look.

It's also essential to choose keywords that resonate with your audience. This means understanding their language, their searching habits and their wants.

In summary, a well-chosen SEO keyword can serve as a link between the user's search and your website's offerings. It's a crucial tool in achieving success in the aggressive world of digital marketing. However, success hinges on its effective and balanced use.